In the past month of January has been an increase in overnight stays in hotels of 4.6% over the same month in 2010, thanks mainly to increased foreign demand, (9% greater than the value of the previous year), in line with the gradual economic recovery European demand begins to return to our tourist and hotel services. Also, the hotel occupancy rate has increased to 36.3% of the positions offered, (4.4%), returning to levels 5 years ago.
The recovery of purchasing power of European citizens is reflected in the increase of tourist visits to our country, an increase of 5.4% in the case of German citizens (almost 30% of foreign tourists who visit us), and an increase of 4.5% in the case of British citizens (just over 20% of total), to which must be added the growth of Italian tourists French and Swedish, with inter-annual growth of 14.4%, 11.6% and 23.4% respectively. By contrast, the nights spent by English residents, in line with our delicate economic status, have fallen by 1%.
In turn, the most popular destinations remains the Canary Islands (58.1%), followed by Catalonia and Andalusia. But the most remarkable fact is the qualitative development of non-resident tourists, which increases in the case of hotels and resorts demanding high-end and decreases in the case of mid-range and low . The HPI recorded an annual increase of 5.1 points higher than last year's average rate by increasing the plaintiffs 5-star hotels, whose IPH an increase of 1.6% compared to the decline in lower grades . Data plaza hotel revenue (RevPAR), uncheck show a 5-star establishments caused by rising prices in such places.
Pending a strengthening of foreign demand for high quality tourism services in our country, we can see already a growing trend in them, at the expense of a decline in tourism cheap that because the emergence of other destinations outside our national territory and the implementation of the Euro, would appear to reaffirm the qualitative trend of foreign demand in terms of resource consumption and hotel resorts in Spain, which focuses increasingly on the facilities high quality. Looking to the immediate future, there is a demand still largely untapped market in our country, both on the coast and inland, and which is essential to develop real estate projects in keeping with the high expectations of quality architecture and construction that requires the transformation of tourist services based primarily on tourism Deals "sun and beach, dominated by foreign tour operators, which saturates our tourist spots and little effect on domestic consumption a model of lower density and high quality, you spend on our domestic products, to justify economically the R & D + i in the technical implementation of all the factors of it, and is capable of maintaining the position of Spain as a world tourism power without losing competitiveness by the appearance of other similar tourist destinations in our model exploited low prices and saturation of places, (Morocco, Turkey, Greece, etc.).
Therefore, we should reconsider our position on the development of tourist resorts (hotels, resorts, golf courses, housing developments, marinas, etc..), Our geography, so as not to criminalize the construction of such spaces, but also actively promote that is done in a way that respects our environment and our cultural heritage, because indeed the raw material of our tourism is the quality of these factors . And the potential real estate and builder of these developments is enormous for the future.
MBQ
Group
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